Privacy Policy
Effective Date: August 4, 2026
Last Updated: August 4, 2026
At Freure Homes, your privacy is important to us.
Freure Homes and its associated or related companies, partnerships and project entities, collectively referred to as
“Freure Homes,” “we,” “us” or “our,” are committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you:
- Visit freure.com or another website operated by Freure Homes.
- Submit a contact, community-registration, priority-registration, appointment, rental or property-interest form.
- Communicate with us by email, telephone, text message, social media or in person.
- Visit one of our offices, model homes, sales centres, communities or events.
- Inquire about, rent, purchase or own a Freure home.
- Otherwise interact with Freure Homes.
By providing personal information to Freure Homes, you consent to its collection, use and
disclosure in accordance with this Privacy Policy, subject to applicable legal and contractual restrictions.
PRIVACY LEGISLATION
Freure Homes handles personal information in accordance with applicable Canadian privacy legislation, including the
Personal Information Protection and Electronic Documents Act, commonly known as PIPEDA, and Canada’s Anti-Spam Legislation, where applicable.
Freure Homes is responsible for the personal information under its control.
We have designated a Privacy Officer to oversee our privacy practices, respond to questions and requests, and investigate privacy concerns.
PERSONAL INFORMATION
Personal information generally means information about an identifiable individual.
It does not normally include business contact information that is used solely to
communicate with an individual in relation to their employment, business or profession.
Personal information may include:
- Your name.
- Personal email address.
- Telephone number.
- Mailing or residential address.
- Communities or properties that interest you.
- Home, floor-plan, lot, feature or price preferences.
- Desired occupancy or closing dates.
- Appointment, model-home tour or event preferences.
- Communications and inquiries.
- Purchase, rental, deposit, upgrade or homeowner information.
- Warranty, repair and service records.
- Internet Protocol address, browser, device and website activity information.
- Communication, marketing and consent preferences.
CONSENT
Freure Homes obtains consent appropriate to the nature
and sensitivity of the personal information being collected.
Consent may be express or implied, depending on the circumstances and applicable law.
For example:
- Submitting an inquiry form authorizes us to use the information to respond to your inquiry.
- Registering for community updates authorizes us to send the updates you requested.
- Requesting an appointment authorizes us to contact you to schedule or manage that appointment.
- Submitting information through a Facebook, Instagram or other third-party lead form
authorizes us to respond to your request and provide the information you selected.
- Providing information during a purchase or rental process
authorizes us to use the information to administer that transaction.
- Accepting optional cookies authorizes the use of the selected cookie categories.
You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
Withdrawing consent may affect our ability to provide certain information, services or complete a requested transaction.
Where appropriate, we will explain the consequences of withdrawing consent.
COLLECTION OF PERSONAL INFORMATION
Freure Homes uses fair and lawful methods to collect personal information.
We normally collect information directly from you when you:
- Complete a website or third-party form.
- Register for a community, property release, promotion or event.
- Request an appointment or model-home tour.
- Communicate with us by email, telephone, text message or social media.
- Visit an office, sales centre, model home, community or event.
- Complete purchase, rental, design-studio or warranty documentation.
- Participate in a survey, contest or promotion.
- Otherwise provide information voluntarily.
We may also receive personal information from authorized third parties, including:
- A realtor or broker acting on your behalf.
- A lawyer, lender, mortgage professional or financial institution.
- An insurer, inspector, contractor or service provider.
- A referral or marketing partner.
- Another person acting with your authorization.
- A government agency, registry or regulatory authority.
- A publicly available or legally permitted source.
Where required, the third party providing the information must
have your authorization or another lawful basis to share it with us.
USE OF PERSONAL INFORMATION
Freure Homes collects and uses personal information
only for purposes that are reasonable in the circumstances.
We may use personal information to:
- Respond to questions, inquiries and requests.
- Provide information about current or upcoming communities,
homes, rentals, floor plans, pricing, incentives, promotions and events.
- Register your interest in a community or property.
- Schedule appointments, tours, meetings and events.
- Identify homes or communities that may suit your stated preferences.
- Administer purchases, deposits, selections, upgrades, closings, rentals and occupancy.
- Provide homeowner, warranty, repair and customer-service support.
- Communicate with purchasers, homeowners, tenants, applicants, realtors and authorized representatives.
- Send requested brochures, documents and updates.
- Manage our customer, sales, rental and homeowner relationships.
- Deliver marketing communications where we have consent or another lawful basis.
- Measure the effectiveness of our website, communications and advertising.
- Improve our website, homes, communities, services and customer experience.
- Prevent fraud, misuse, security incidents and unauthorized activity.
- Maintain consent, transaction, accounting, tax, warranty and compliance records.
- Enforce agreements and protect our legal rights.
- Meet legal, regulatory and reporting obligations.
We will not use personal information for a materially different
purpose without obtaining additional consent where required by law.
MARKETING COMMUNICATIONS
Where permitted by law, Freure Homes may send information about:
- Current and upcoming communities.
- Available homes and rental opportunities.
- Pricing, incentives and property releases.
- Model-home hours, appointments and events.
- Educational homebuying information.
- Other Freure Homes news and services.
You may unsubscribe from promotional emails
by selecting the unsubscribe link included in the message.
You may withdraw consent for promotional text messages by following
the instructions in the message, such as replying “STOP,” where available.
You may also contact us directly to update your communication preferences.
Unsubscribing from promotional communications will not prevent us from sending necessary service,
transaction, appointment, warranty, security or other non-promotional communications relating to an existing relationship.
DISCLOSURE OF PERSONAL INFORMATION
Freure Homes does not sell personal information.
We may disclose personal information when reasonably necessary to:
- Affiliated companies, partnerships, landlords, property owners, condominium corporations or project-related
entities involved in developing, selling, renting, managing or servicing a Freure Homes community.
- Realtors, brokers, lawyers, lenders, mortgage professionals,
family members or other representatives authorized to act for you.
- Service providers that support our website, customer relationship management, communications, cloud storage,
appointment scheduling, analytics, advertising, information technology, cybersecurity, payments, accounting, construction, warranty or customer service.
- Legal, insurance, audit and professional advisers.
- Government, municipal, tax, warranty, law-enforcement or regulatory authorities.
- Another organization in connection with a proposed or completed financing, sale, merger,
reorganization or transfer involving Freure Homes or a related project.
- Another party where required or permitted by law.
Service providers are permitted to use personal information only as reasonably
necessary to provide services to Freure Homes or as otherwise permitted by law.
We may also disclose personal information without consent
when required by law or where reasonably necessary to:
- Comply with a court order, subpoena or regulatory requirement.
- Investigate fraud, unlawful activity or a cybersecurity incident.
- Protect the rights, property, privacy, safety or security of Freure Homes or another person.
- Collect amounts owing to Freure Homes.
- Establish, exercise or defend a legal claim.
- Complete another disclosure authorized or required by applicable law.
Where disclosure without consent is permitted or required, we will disclose
only the information reasonably necessary for the applicable purpose.
WEBSITE PRIVACY, COOKIES AND ADVERTISING TECHNOLOGIES
When you visit our website, Freure Homes or its service providers may automatically collect information such as:
- Your Internet Protocol address.
- Browser type and version.
- Device type and operating system.
- Approximate geographic region.
- Referring website.
- Pages viewed and links selected.
- Dates, times and duration of visits.
- Website interactions and conversions.
- Cookie or similar technology identifiers.
- Website security and diagnostic information.
Our website may use cookies, pixels, tags, server logs and similar technologies to:
- Operate the website.
- Maintain security.
- Remember preferences.
- Operate forms.
- Understand how visitors use the website.
- Measure website and advertising performance.
- Support advertising and conversion measurement.
These technologies may include tools configured through Google Tag Manager,
analytics providers, advertising platforms and social-media platforms.
When you submit information through a Facebook, Instagram or other third-party
lead form, the platform may provide the information you entered to Freure Homes.
The platform may also process information according to its own privacy policy and terms.
You may manage optional cookies through the cookie-consent controls
available on our website or through your browser settings.
Blocking certain cookies may affect website functionality.
Our website may contain links to third-party websites,
maps, social-media platforms, virtual tours, forms or other external services.
Freure Homes does not control the privacy, security or content practices of those third parties.
PROCESSING OUTSIDE CANADA
Some service providers may store or process personal information
outside Ontario or outside Canada, including in the United States.
Information processed in another jurisdiction may be subject to the laws of that jurisdiction and may be accessible to courts,
governments, law-enforcement agencies or regulatory authorities in accordance with those laws.
Freure Homes remains responsible for personal information under its control and uses
contractual or other measures appropriate to the circumstances when engaging service providers.
ACCURACY AND RETENTION
Freure Homes takes reasonable steps to ensure that personal information
is accurate, complete and current for the purposes for which it is used.
You may contact us to request a correction if you believe the personal
information we hold about you is inaccurate or incomplete.
We retain personal information only for as long as reasonably necessary to:
- Fulfill the purposes for which it was collected.
- Manage an inquiry, purchase, rental, homeowner or warranty relationship.
- Meet legal, regulatory, tax, accounting, insurance and recordkeeping obligations.
- Maintain evidence of consent and communication preferences.
- Resolve disputes.
- Enforce agreements.
When personal information is no longer required, we will securely delete,
destroy or anonymize it, subject to applicable legal and technical limitations.
SAFEGUARDS
Freure Homes uses administrative, technical and physical safeguards appropriate
to the sensitivity, amount, format and use of the personal information under our control.
These safeguards may include:
- Limiting access to authorized personnel.
- Staff privacy and security procedures.
- Passwords, access controls and authentication measures.
- Secure storage and transmission methods where appropriate.
- Service-provider and vendor controls.
- System monitoring, backups and security updates.
- Secure destruction or anonymization practices.
No method of storage or electronic transmission is completely secure.
We cannot guarantee absolute security, but we take reasonable steps to protect personal
information against loss, theft, unauthorized access, disclosure, copying, use or modification.
ACCESSING AND CORRECTING YOUR INFORMATION
You may submit a written request to:
- Access personal information held by Freure Homes about you.
- Receive information about how that information has been used or disclosed.
- Correct inaccurate or incomplete personal information.
- Withdraw consent, where permitted.
- Ask questions about our privacy practices.
We may need to verify your identity before processing a request.
Access may be limited or refused where permitted or required by law, including where disclosure would reveal:
- Another person’s personal information.
- Information protected by solicitor-client or litigation privilege.
- Confidential commercial information.
- Information relating to an investigation or legal proceeding.
- Information that cannot legally be disclosed.
We will respond within the time required by applicable law or advise you if additional time is reasonably necessary.
PRIVACY BREACHES
If Freure Homes becomes aware of a privacy or security breach, we will investigate
the incident and take reasonable steps to contain and address it.
Where required by applicable law, we will notify affected individuals
and report the breach to the appropriate privacy regulator.
PRIVACY OFFICER
Questions, access or correction requests, consent withdrawals and privacy complaints should be directed to:
Privacy Officer
Freure Homes
501 Krug Street, Unit 201
Kitchener, Ontario N2B 1L3
Canada
Email: sales@freure.com
Suggested email subject line: Privacy Request
Please do not send sensitive financial, identification, mortgage or transaction documents
through unsecured email unless Freure Homes has instructed you to use an authorized process.
We will review and investigate privacy complaints in a fair and timely manner.
If you are not satisfied with our response, you may contact the Office of the Privacy
Commissioner of Canada or another privacy regulator with jurisdiction over the matter.
CHANGES TO THIS PRIVACY POLICY
Freure Homes may update this Privacy Policy from time to time to reflect changes to:
- Our services and business operations.
- Our website and technologies.
- Our service providers.
- Our privacy practices.
- Applicable legal and regulatory requirements.
Changes will be posted on our website with an updated “Last Updated” date.
We encourage you to review this Privacy Policy periodically.